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August 29, 2010

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Matthew Engquist

Unlike the usual acquisition process, strategic partners ally with one another, but it won't be a formal merger under one group. For example, a famous coffee shop can partner with a bottling company to create a line of bottled coffee, or a microchip company can team up with a popular appliance brand to create more powerful gadgets running on microprocessors. It's like the strengths of two companies combined to keep them both stronger.

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